{"id":3184,"date":"2025-01-08T17:37:55","date_gmt":"2025-01-08T22:37:55","guid":{"rendered":"https:\/\/takomatorch.com\/?p=3184"},"modified":"2025-01-08T17:38:00","modified_gmt":"2025-01-08T22:38:00","slug":"after-community-backlash-moco-360-decides-to-rename-itself-bethesda-newspaper-mcbethesda-newspaperface","status":"publish","type":"post","link":"https:\/\/takomatorch.com\/index.php\/2025\/01\/08\/after-community-backlash-moco-360-decides-to-rename-itself-bethesda-newspaper-mcbethesda-newspaperface\/","title":{"rendered":"After Community Backlash, MoCo 360 Decides to Rename Itself \u2018Bethesda Newspaper McBethesda Newspaperface\u2019"},"content":{"rendered":"
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BETHESDA, MD – Bethesda\u2019s most iconic news outlet\u2014formerly known as Bethesda Beat, then MoCo 360, and now, apparently, Bethesda Today\u2014has finally succumbed to public pressure and announced its boldest rebrand yet: “Bethesda Newspaper McBethesda Newspaperface.”<\/p>\n\n\n\n

The decision comes after weeks of heated arguments on local listservs, impassioned op-eds, and a particularly unhinged Twitter thread from a self-proclaimed Bethesda historian. Residents expressed outrage over the outlet\u2019s seemingly erratic name changes, with many lamenting the loss of the beloved “Bethesda Beat” name, despite simultaneously admitting they hadn\u2019t read an article since 2014.<\/p>\n\n\n\n

\u201cI never fully understood what MoCo 360 even means?\u201d said lifelong Bethesda resident Sandra Carmichael, who claims the publication stopped representing her values when they started covering Silver Spring and Germantown. \u201cThis isn\u2019t \u2018Montgomery County Beat.\u2019 It\u2019s \u2018Bethesda Beat.\u2019 Nobody cares about 360 degrees\u2014we only care about the five blocks around our favorite parking garage!\u201d<\/p>\n\n\n\n

Facing criticism from all directions, the editors launched a public survey to determine a new name. Suggestions ranged from the uninspired (\u201cBethesda News\u201d) to the hyper-nostalgic (\u201cBethesda Yesterday\u201d). But it was a rogue write-in vote for “Bethesda Newspaper McBethesda Newspaperface” that captured the hearts and minds of the electorate.<\/p>\n\n\n\n

\u201cWe thought it was a joke at first,\u201d said editor-in-chief Mike Reynolds, sighing as he sorted through the six total votes received, five of which came from the editorial staff. \u201cBut honestly, Bethesda residents are known for being calmed by generic-sounding, soulless corporate names.\u201d<\/p>\n\n\n\n

In a statement, the publication announced that the new name would take effect immediately and promised to “never change it again, or at least until too many non-Bethesda residents vote in the annual “Best of Bethesda” awards.<\/p>\n","protected":false},"excerpt":{"rendered":"

BETHESDA, MD – Bethesda\u2019s most iconic news outlet\u2014formerly known as Bethesda Beat, then MoCo 360, and now, apparently, Bethesda Today\u2014has finally succumbed to public pressure and announced its boldest rebrand yet: “Bethesda Newspaper McBethesda Newspaperface.” The decision comes after weeks of heated arguments on local listservs, impassioned op-eds, and a particularly unhinged Twitter thread from…<\/p>\n","protected":false},"author":1,"featured_media":3185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[114,1833,184,1830,1828,724,183,1835,24,1130,140,489,368,141,490,1593,1574,640,1351,638,1829,130,1755,1733,935,1832,98,803,137,93,111,136,2,718,716,104,164,313,1834],"class_list":["post-3184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-culture","tag-amazon","tag-best-of-bethesda","tag-bethesda","tag-bethesda-news","tag-bethesda-today","tag-bethesdafication","tag-chevy-chase","tag-coffee","tag-dc-satire","tag-dmv-satire","tag-fake-news","tag-funny","tag-google","tag-humor","tag-jokes","tag-local-satire","tag-maryland-matters","tag-maryland-satire","tag-moco-news","tag-moco-satire","tag-moco360","tag-montgomery-county","tag-montgomery-county-news","tag-montgomery-county-satire","tag-north-bethesda","tag-pike-and-rose","tag-political-satire","tag-potomac","tag-rockville","tag-satire","tag-satirical-news","tag-silver-spring","tag-takoma-park","tag-takoma-park-satire","tag-takoma-satire","tag-takoma-torch","tag-takomatorch","tag-wheaton","tag-yoga-pants","wpcat-12-id"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/takomatorch.com\/wp-content\/uploads\/2025\/01\/BethesdaToday.jpg?fit=756%2C528&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/paPZSG-Pm","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/takomatorch.com\/index.php\/wp-json\/wp\/v2\/posts\/3184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/takomatorch.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/takomatorch.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/takomatorch.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/takomatorch.com\/index.php\/wp-json\/wp\/v2\/comments?post=3184"}],"version-history":[{"count":1,"href":"https:\/\/takomatorch.com\/index.php\/wp-json\/wp\/v2\/posts\/3184\/revisions"}],"predecessor-version":[{"id":3186,"href":"https:\/\/takomatorch.com\/index.php\/wp-json\/wp\/v2\/posts\/3184\/revisions\/3186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/takomatorch.com\/index.php\/wp-json\/wp\/v2\/media\/3185"}],"wp:attachment":[{"href":"https:\/\/takomatorch.com\/index.php\/wp-json\/wp\/v2\/media?parent=3184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/takomatorch.com\/index.php\/wp-json\/wp\/v2\/categories?post=3184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/takomatorch.com\/index.php\/wp-json\/wp\/v2\/tags?post=3184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}